Rodrigo Ortega

Rodrigo Ortega

Business Technologist & AI Systems Consultant

I help small businesses automate with AI — connecting tools, streamlining workflows, and integrating AI where it makes the biggest impact.

About Me

I help small businesses modernize their operations through automation, AI, and smart system design.

My focus is simple: turn manual, disconnected workflows into intelligent, automated systems that make work faster, clearer, and easier to manage.

My Story

I've always been fascinated by how things work — and how they can work better.

I built my first PC from scratch, spent nights experimenting with web apps and integrations, and developed a lifelong obsession with improving systems.

That curiosity grew into a skill: seeing how business processes connect, where they break, and how technology can make them flow again.

The Moment It Clicked

Early in my career, I was asked to manually sort hundreds of client addresses in Excel.

Instead, I wrote a quick script to do it automatically — saving hours of repetitive work.

That small automation sparked a big realization: technology isn't just about efficiency — it's about freeing people to focus on meaningful work.

Business Meets Technology

To understand how organizations actually operate, I earned a B.B.A. from the University of Texas at Austin, studying how companies make decisions and manage financial systems.

Later, at J.P. Morgan Chase, I worked directly with business owners — analyzing operations, touring facilities, and learning firsthand what drives growth (and what causes friction).

One thing became clear: the biggest business risk isn't financial — it's operational.

And today, the greatest operational risk is falling behind technologically.

Now, I combine business insight with hands-on technical execution to design automation and AI systems that enhance productivity, reduce friction, and unlock new human potential.

My Philosophy

Technology should amplify human effort, not replace it.

Every system I build follows that principle — blending automation, AI, and thoughtful design to:

  • Save time and reduce errors
  • Connect data, people, and tools seamlessly
  • Create more room for meaningful, creative work

In short: I build systems that let humans do more of what only humans can do.

What I'm Working On

Today, I split my time between:

  • Helping small businesses design and deploy automation + AI solutions
  • Developing new tools — from AI-integrated dashboards to autonomous systems like DroneOS

When I'm not building systems, you'll find me outdoors — working on land projects or walking my husky.

Thoughts & Insights

From building systems to building things with my hands, sharing what I'm learning along the way.

Let's talk

Have a project in mind or questions about how automation and AI could fit into your workflow? Get in touch.